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The Apparel Industry, 2nd Edition
 
The Apparel Industry, 2nd Edition
    Quantity in Basket: None
    Code: W1-9781405135993
    Price: £36.99
     
     
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    Untitled Document

    The Apparel Industry, 2nd Edition

    Richard Jones

    ISBN: 978-1-4051-3599-3

    Paperback 328 pages

    This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control.

    • Essential subject for students at undergraduate and postgraduate levels.
    • An expert guide to a bewilderingly complex industry.
    • No competition.
    • Addresses global issues, the opportunities and threats, with strategies for survival.
    • Author is Editor of International Journal of Fashion Marketing and Management .





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