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Fashion and the Consumer
 
Fashion and the Consumer
    Quantity in Basket: None
    Code: B1-9781845207984
    Price: £17.99
     
     
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    Untitled Document

    Fashion and the Consumer

    Jennifer Yurchisin , Kim K. P. Johnson

    ISBN 9781845207984

    Paperback
    Oct 2010

    224pp

    32 bw illustrations

    This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.

    Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.

    Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.

    Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.




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