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Fashion Forecasting 3rd Edition
 
Fashion Forecasting 3rd Edition
    Quantity in Basket: None
    Code: B1-9781563678202
    Price: £60.00 (US$ 90.00)
     
     
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    Untitled Document

    Fashion Forecasting 3rd Edition

    Evelyn L. Brannon


    ISBN 9781563678202

    Paperback
    Oct 2010

    496pp

    This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, it not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd edition will include the most up-to-date information on current fashion forecasting practices, the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting







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