Essentials of Exporting and Importing
Harvey R. Shoemack , Patricia Mink Rath
International business, especially export-import trade, is no longer an option, but a necessity for today's apparel industry to grow and generate profits -- or just to survive in the global marketplace. The decision to export or import is best based on a company or individual entrepreneur's careful and thorough analysis of its internal and external resources and capabilities. Essentials of Exporting and Importing will provide the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology. Calling upon the knowledge and expertise of industry professionals and government officials, the authors will focus on the policies, procedures, and practices essential for success in the dynamic and expanding field of international trade.