Untitled Document
The Fashion Intern 2nd edition
Michele Granger
ISBN
9781563679100
Paperback
May 2010
400pp
12pp Colour illustrations
This comprehensive and easy to read new edition revisits the exciting venture of the fashion internship with a fresh layout and design. A pivotal point in the student career, the internship provides real-world experience within the guided realm of academia. To help students gain the most from this experience, The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. This new edition provides information on emerging fashion career options in communications and entrepreneurship, international internship opportunities and the role of technological tools as today's job seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.