Fashion Forecasting 3rd Edition
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Fashion Forecasting 3rd Edition Evelyn L. Brannon ISBN 9781563678202 Paperback Oct 2010 496pp This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, it not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd edition will include the most up-to-date information on current fashion forecasting practices, the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting